This Asian nation is betting on fermented milk to draw vacationers

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Kyrgyzstan is looking for to draw extra vacationers by selling its conventional kumis – fermented mare’s milk – which locals drink and bathe in and say is sweet for his or her well being.

The transfer comes as curiosity in fermented and probiotic drinks is hovering in lots of international locations.

The significance of kumis to Kyrgyz tradition is demonstrated by the truth that the Central Asian former Soviet republic’s capital, Bishkek, is called after a paddle used to churn the fermenting milk.

By means of promotional movies and festivals, Kyrgyzstan is encouraging vacationers to expertise the normal nomadic Kyrgyz way of life by sleeping in a yurt in a lush mountain pasture near the herds of horses which offer the milk.

Vacationers also can drink recent native milk, generally known as saamal, within the yurts.

“We determined to attempt it after listening to about saamal and kumis from our pals who had visited Kyrgyzstan,” says Ibrahim al-Sharif, a vacationer from Mecca, Saudi Arabia.

“I can’t even describe its style. There’s nothing in Saudi Arabia that I’d evaluate with it.”

Milking a mare is way trickier than milking a cow and requires the individual to basically hug the animal’s thigh to achieve. The milking is completed between mid-Might and mid-July, with the looks of the Pleiades star cluster within the night time sky a standard signal of its finish.

Photograph by way of Vladimir Pirogov/Reuters

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