Rome, the world navel of golf tourism. The International Golf Travel Market, the most important fair for operators specializing in golf tourism, kicks off in the Eternal City and the Ryder Cup 2023. At the Nuvola di Fuksas there are eight hundred buyers for four hundred fields scattered throughout our country.
Golf Travel Market, schedule
An impressive number that becomes immense if we think of everything that Italy offers a few meters from any golf course. We think of the archaeological, architectural, landscape and even food and wine beauties.
A golf tourism with millionaire potential but still with clipped wings for many, many reasons. We all hope to make him soar, could be the Ryder Cup next September, the third most followed sporting event on the face of the Earth after the Olympics and the World Cup.
“The tourist golfer stays longer and spends more” We know everything about the tourist who carries his bag with sticks around the beautiful country. To trace the identikit is Maria Elena Rossi, marketing director of ENIT (National Tourism Agency) present at the Golf Travel Market: “He is a type of traveler who stays at least one week longer than the others and spends double the average of the tourist in Italy (one hundred euros per day).
So he is not satisfied with just one field and travels from one to the other. He is a type who also travels in off-season periods. He has non-golfing companions and together they also enjoy the surrounding beauties, food and wine and shopping “
For the sports holiday, Italy welcomed 209,000 international travelers in 2021 who made 749,000 overnight stays and spent 104 million euros. The peculiarity of tourism declined in a golf version is dramatically simple. No other sport allows you to play exactly where the champions play.
A football fan will step on the grass of the San Siro or the Camp Nou but will never play on it. The same goes for basketball, volleyball, cycling, tennis…. Golf is different: the Marco Simone of Guidonia Montecelio will host the Ryder Cup until 1 October 2023 but from 2 October it will be available to any amateur golfer.
An Australian, a Japanese or an amateur from Cuneo will be able to book and play on the Ryder Cup 2023 field. Not on a reconstruction, not on a full-size facsimile but on the same fairways and greens where McIlroy passed a few days earlier.
Rahm and Scheffler. “I played on the Ryder Cup pitch” is a priceless phrase. This is why there is no longer a hotel in Rome between the end of September and October 2nd. International and private agencies have moved in time, sniffing the business.
According to the CEO of Enit, Roberta Garibaldi “we have seen how, in the other countries that hosted the event, this was a driving force for the sector. This will contribute to giving a further boost to Italian tourism ”.
And the Paris numbers show it very well. “Bringing the Igtm to Rome – explains Gian Paolo Montali, director of the Ryder Cup – was another challenge won, like hosting the same competition next year. We will bring to the world the image of a city, a region but also a whole country where there are spectacular golf courses.
And the citizens of the world with a passion for this sport will certainly want to come to Rome and play where the Ryder Cup took place ”.